I used to work at Zappos.
Then Zappos has been hacked.
The bad news is you can't order a new crush from Zappos.
This is how a company like Zappos has created such a loyal following.
Companies as diverse as Google, Zappos and Sun Hydraulics show it can provide
significant competitive advantage.
At online retailer Zappos, CEO Tony Hsieh has pushed
flat to a whole new level, adopting holacracy principles.
Zappos has become almost as well known
for its culture as it is for the shoes that it sells online?
Amazon acquired Zappos in 2009 and by 2018,
it was the biggest online seller of shoes and apparel by far.
Zappos offers new employees $2000 to quit after the first
week of training if they decide the job isn't for them.
Great companies like Zappos based their business model on respect of a customer needs
and equanimity and transparency among the workers.
To quell these worries, Zappos provides its potential customers with trust signals like credit card logos,
small lock icon and third-party security seals.
For example, one way that Zappos achieves this is by offering new recruits
up to $5000 to walk out the door, no questions asked, during their initial five-week training.
As some of your may know, return shipping is completely free through Amazon(and Zappos,)
and you don't have to worry about going out to get your own shipping label.
The only problem is that many Zappos videos are short reviews where
a guy kind of spins the shoe around and displays every angle of the shoe to the customer.
Community service is also a core value at Zappos, where employees are encouraged to volunteer
their time for a variety of causes and are paid for the hours they volunteer.
But catering to the customer has
become a kind of legendary goal, with companies like Zappos setting the standard for bend-over-backward service that tries
to anticipate the customer's every desire and respond to their every whim.
Top companies today, including Google and Zappos, have found that a work culture that includes some fun,
populated by happy and positive people, leads to more productivity and success for the business as well as the people.
Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture--
when you get the company culture right, great customer service and a great brand will happen on its own.