With the help of professors like Robert Morss Lovett, Upham Pope, Arthur Rider at UC Berkeley
and David Starr Jordan and Stuart of Palo Alto(of Stanford University), Tarak established the East India Association.
He, Upham and their cohorts felt that the place to rekindle feelings
of national pride was in the classrooms, so Youth's Companion came up with a plan to sell flags at cost to public schools through their students.
Bellamy and Upham managed to secure the Nation Education Association's
support as a sponsor for the Columbus Day event, and by June 1892 they had convinced Congress and President Harrison to make the public school flag ceremony the highlight of the Columbus Day festivities.
Upham's goal was to,“instill into the minds of our American
youth a love for their country and the principles on which it was founded, and create in them an ambition to carry on with the ideals which the early founders wrote into the Constitution…”.