The company was previously using Sugarcrm, but the solution lacked integration with Microsoft Outlook
and the customization capabilities it need to manage their growing business.
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Sugarcrm Community Edition is free,
and as your business and needs grow, you can move up to the Professional, Corporate, Enterprise, or Ultimate editions for a fee.
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In Sugarcrm's case, it was because the software is so-called"badgeware"
since it specified a"badge" that must be displayed in the user interface Sugarcrm has since switched to GPLv3.