You are not bound to deploy Gitlab on your own server.
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The moment Gitlab asked for help,
the situation was transformed from a crisis into an opportunity.
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First, Gitlab announced to their clients
and their social media audience that the issue had occurred.
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Make sure all the technologies can be tested and deployed(Gitlab CI is very convenient for that).
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You can read a detailed analysis of the situation
is in the article“Six reputation management lessons you can learn from Gitlab's mistake.”.
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The issue was
serious, and it couldn't be fixed fast, so Gitlab did an interesting thing-
they asked the professional community for help.
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Thanks to these actions, Gitlab's issue was no longer a crisis
but a challenge for the entire professional community, and those professionals were glad to help.