After a lengthy advertising campaign which included the creation of a website from its main character's point of view and
a viral marketing website on which Filmgoers could register for a lottery number to save them from the ensuing disaster,
2012 was released internationally on November 13, 2009.
After a prolonged marketing campaign comprising the creation of a website from the point of view of the main character,
and a viral marketing website on which Filmgoers could register for a lottery number to save them from the ensuing disaster,
the film was released internationally on November 13, 2009.