In this case, Centola built a web-based health community.
Centola recruited about 1,500 participants through advertising on health websites.
Centola recruited about 1,500 participants with advertising on health websites.
Then, Centola introduced a new behavior into each network,
the chance to register for a new website with additional health information.
For example, Centola(2010) built a digital field experiment
to study the effect of social network structure on the spread of behavior.
For example, Centola(2010) built a digital field experiment to study
the effect of social network structure on the spread of behavior.
Centola found that this behavior-
signing-up for the new website- spread further and faster in the clustered network than the random network, a finding that was contrary to some existing theories.
Centola found that this behavior- signing-up for the new website- spread further
and faster in the clustered network than the random network, a finding that was contrary to some existing theories.
Centola found that this behavior-
signing up for the new website- spread further and faster in the clustered network than in the random network, a finding that was contrary to some existing theories.