wrigley in A Sentence

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    William Wrigley Jr Company.

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    Scouring Soap to Chewing Gum- William Wrigley Jr.

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    Wrigley didn't stop there.

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    William Wrigley Jr.

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    The gum Wrigley was selling in the 1890's was manufactured by Zeno Company.

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    Wrigley started out by doing what he knew best- selling his father's soap, Wrigley's Scouring Soap.

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    That same year, Wrigley wanted to offer stock to his employees so took the company public.

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    The very first barcode transaction was on a pack of Wrigley's Juicy Fruit chewing gum.

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    Today Wrigley operates as a subsidiary of Mars, Incorporated and its products are distributed in more than 180 countries.

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    A pack of Wrigley's gum was the first item ever scanned, at Marsh's supermarket in Troy, Ohio, NCR's hometown.

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    As it turned out, merchants liked the baking powder more than the soap, so Wrigley started selling that instead.

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    Adaptable as ever, Wrigley abandoned baking powder for selling chewing gum, the product that the company is famous for today.

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    As a boy in Philadelphia, in the late 1860's Wrigley gained a reputation for being a bit of a prankster and a rebel.

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    William Wrigley Jr. Company was one of the first major companies, along with Ford, to offer its employees a five day work week, starting in 1924.

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    When Wrigley died four decades later, he was one of the richest men in America(while also owning the baseball team the Chicago Cubs, which he bought in 1921).

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    Distinguishing the product a bit, Wrigley recommended that Zeno use chicle to make the gum instead of the paraffin and spruce that were the traditional ingredients of the day.

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    Since merchants resisted carrying his goods due to the low profit margins, Wrigley came up with a plan to add a little something extra in the form of free gifts.

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    Also in 1915, Wrigley hired writers to re-write various Mother Goose rhymes such that they advertised Wrigley's gum and then ultimately gave away a whopping 14 million copies of this book.

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    Young Wrigley soon extricated himself from the daily grind which involved stirring the vats of soap, and by the tender age of 13 he became a soap salesman for his father instead.

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    In another example, an ad for Wrigley's 5 gum, a man is submerged in tiny metal balls that bounce off his skin to represent the tingle one feels while chewing the gum.

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    Wrigley started with Vassar and Lotta gum and by 1893 at the World's Columbian Exposition introduced a sweet, fruity flavor that is still one of the big names in the chewing gum business today, Juicy Fruit.

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    By 1907, when the country was grappling with a financial crisis and other gum manufacturers were cutting costs, Wrigley literally bet his life savings on his then fledgling company, mortgaging everything he owned and buying $250,000(about $6.2 million today) worth of advertising.

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    As a salesman, Wrigley found his niche, showing a flair for sales and advertising(a true son of the soapbox) that would become rather legendary after he branched out to form his own company William Wrigley Jr. Company in Chicago in 1891.

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    Selling soaps in Chicago proved to not be a great business, so Wrigley added encouragement to store owners to stock his product- with every order of soap, he threw in a free can of baking powder(which was a house necessity in the late 19th century).

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    Capping off a remarkably successful career, Wrigley became chairman of the board and turned the presidency over to his son, Philip in 1925, ultimately passing away in 1932 at the age of 70 with an estimated net worth of $34 million or about $582 million today.

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