Delivery Hero had been competing with Woowa in South Korea,
so the deal puts an end to that rivalry, serving both sides.
For example, Foodpanda and Woowa's combined footprint across Southeast Asia now extends across most key markets,
except its most populous one, Indonesia.
East Asia countries like South Korea, Taiwan,
and Hong Kong are considered relatively mature markets and Woowa has been operating profitably at home for some years already.
But Southeast Asia is a different story- a challenge Woowa's co-founder and CEO Kim Bong-jin,
put in charge of the joint Woowa-Delivery Hero Asia operations, has to solve.