It can be viewed as the use of
better solutions that meet new requirements, Unarticulated needs, or existing market needs.
John Koenig loves finding words that express our Unarticulated feelings- like"lachesism," the hunger for disaster,
and"sonder," the realization that everyone else's lives are as complex and unknowable as our own.
There is a realisation, albeit Unarticulated, that Indian Pharma companies have the potential to be,
like Indian technology companies averted the y2K crisis, a key element of the solution to world's healthcare crisis.