Okrs are not a silver bullet.
Okrs cultivate the madness, and magic is right around the corner.
In 1999, I introduced Okrs to Google's cofounders, Larry and Sergey.
Here's the deal: every one of those goals is powered today by Okrs.
Let's fight for what it is that really matters, because we can take Okrs beyond our businesses.
Now, I think of Okrs as transparent vessels that are made from the whats
and hows of our ambitions.
I have been called the Johnny Appleseed of Okrs for spreading the good gospel according to Andy Grove,
but I want you to join me in this movement.
You think a rockstar would be an unlikely user of Objectives and Key Results, but for years,
Bono has used Okrs to wage a global war against poverty and disease,
and his ONE organization has focused on two really gorgeous, audacious objectives.