Sarawak Chamber is found in Gunung Mulu National Park and measures an incredible 700 metres long,
400 metres wide and 100 metres tall!
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Well, that's a process that Los Angeles-based startup Mulu wants to change,
with an ad plugin that allows users to buy the products they're reading about directly on the page.
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Mulu enables that kind of shopping experience with a plugin
for publishers that works by scanning the content of the page and providing links to related products which can be purchased directly.
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While that is at the high end of the spectrum- Mulu claims click-through rates between 2 percent
and 13 percent with its publishing partners- it's an immense upgrade over the sub-1 percent click-through rate of most standard ad units.