During her 2011 runway show, Miuccia Prada stated that“Fashion is an instant language”.
Next, Miuccia and Bertelli sought out wholesale accounts for the bags
in upscale department stores and boutiques worldwide.
Her own daughter, Miuccia Prada, joined the company in 1970,
eventually taking over for her mother in 1978.
With Bertelli alongside her as business manager, Miuccia was allowed time to implement her creativity in the company's designs.
Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion,
making products hard to come by.
The other was working with Miuccia Prada who is again an intelligence that whatever you think,
she thinks about the same thing from a completely different direction.