The problem: Migicovsky had an interesting product,
but was having a difficult time explaining it to investors.
With just $60,000 left in the bank, Eric Migicovsky decided to launch a crowdfunding campaign on Kickstarter.
Even with the addition of color, though, Pebble Time will still have
a five- to seven-day battery life, Migicovsky says.
These features were designed for busy people who want to be
able to respond to messages without taking out their smartphone," Migicovsky says.
We finally put it together in such a way that we had the product and
a clear explanation of how it works," Migicovsky says.
Instead of a person opening individual apps to get information-- such as weather or traffic or sports scores-- the new OS will extract relevant information from those apps
and deliver it to Pebble users in the format of a personal timeline, Migicovsky says.