(This latter potential issue was a big concern Liberto frequently heard when first pitching
his nachos to various event groups.).
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2
While Rocha's introduction of nachos to the west coast surely contributed to
its popularization, there's no bigger influence on how nachos are consumed today than Frank Liberto.
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3
Within a year of this, with an eye
on moving more into the lucrative movie theater concessions industry, Liberto purchased Associated Popcorn,
which was a major supplier to various theaters in Texas.