We're beginning with our own supporters and seeing what they want from us," Kaado said.
Kaado and Macheret told Business News Daily
that it takes equal parts communication, partnerships, events and fostering a positive, welcoming environment.
One thing Dan and I have noticed is that people generate an interest in soccer when they're here,
even if they're not generally interested in it," said Kaado.
We're trying to start a community that will be long-lasting beyond us and that bridges the disconnect between different communities in New Brunswick using soccer,
music and comedy," Kaado added.
Kaado is a first-generation resident whose family emigrated from Lebanon,
while Macheret's family came to the city from the Soviet Union, so providing a welcoming atmosphere for immigrants and long-time residents alike is a huge responsibility for their brand, they said.
We are an organization that is both specifically a brand and also an organization for soccer fans to meet up[with] during events, socialize and get the chance to form a community around soccer in an area comprised of different
fans from all different walks of life," said Kaado, co-founder of NBUFC.