Consumers feel comfortable wearing timeless classics and period fashions harkening back to the modest, good old days.
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Fast forwarding through the opening sequence of a show might save some time, but thinking of some of the classic TV theme songs from the past may have you harkening back to the good old days.
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Heatherton played the role of a Serta spokeswoman, harkening back to her heyday when she was featured in Serta advertisements.
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In this way, the company is harkening back to the true nature of cats as the quintessential carnivore.