geofencing in A Sentence

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    How Are Brands Using Geofencing in Their In-App Experience?

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    QSR brands have only begun to scratch the surface of Geofencing.

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    The Whopper Detour campaign of 2018 made use of in-app Geofencing to lure customers away from a McDonald's.

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    This is where Geofencing can streamline the takeaway experience to be fast and efficient for the customer, and more cost-effective for the restaurant.

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    Not one to sit out on a new technology, Burger King responded to McDonald's use of Geofencing with a campaign of their own.

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    Geofencing can be used for many purposes, for example for parents, if they want to know whether their child has reached or left school.

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    Companies like McDonald's and Starbucks have begun testing in-app software that lets a customer order ahead and uses Geofencing to predict when the customer will arrive.

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    Yik Yak has attempted to address this, after much criticism for allowing bullying to take place by Geofencing schools, prohibiting use of the app within a school area.

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    In 2017, McDonald's began to experiment with Geofencing built into its app to allow customers to create an order anywhere and pay for it through the app upon arrival.

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    When the customer's mobile app was within 600 feet of a McDonald's location, Geofencing would trigger the delivery of a digital coupon offering the Burger King Whopper for just 1 cent.

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    Both Australia and New Zealand are considering apps based on Singapore's TraceTogether app and BlueTrace protocol. Russia intends to introduce a Geofencing app for patients diagnosed with COVID-19 living in Moscow, designed to ensure they do not leave home.

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