Apple president Mike Markkula was one Appleii user that was dissatisfied with cassette tape storage.
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But the Appleii still needed something to make it more attractive to buyers,
to stand out above the TRS-80 and the PET.
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The cassette system
used on the TRS-80 was more sophisticated than that of the Appleii, allowing named files
and easier storage of files and data on the same tape.
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The strength of the Apple was expandability and graphics, while the strength of the others was cost(both the TRS-80 and the PET sold for around $600,
half the price of the Appleii).
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Better yet was the impact the Disk II had on computer sales,
for it suddenly transformed the Appleii from a gadget only hard-core hobbyists would
want to something all sorts of people could use.