Juul Labs gets
$12.8 billion investment from Marlboro maker Altria Group.
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$12.8 billion investment from Marlboro maker Altria Group2 months ago.
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For one, Altria entered into a standstill agreement that limits to 35
percent the company's ownership in Juul.
For one, Altria entered into a standstill agreement that limits the company's
ownership in Juul to 35 percent.
Thus, if smokers switch from smoking Marlboros to Juul,
which is currently increasingly the case, Altria will not suffer.
But Altria has agreed to a few measures that would get
information about Juul into the hands of actual smokers, including:.
But Altria has agreed to a few measures that would get
into the hands of actual smokers information about Juul, including:.
Altria has made a few big moves lately,
including acquiring a 45 percent stake in cannabis company Cronos earlier this month.
According to NPR, at the end of 2018, Altria announced plans to purchase a 35% stack
in juul for $ 12.8 billion.
Altria will support Juul via its logistics and distribution networks,
as well as its sales team which works with more than 230,000 retail locations.
Crosthwaite, who was named CEO in late September,
previously was an executive at tobacco company Altria, which owns a 35 percent stake in Juul.
Providing Juul with access to its retail shelf space, meaning that Juul's tobacco and
menthol products will be merchandized right alongside Altria combustible cigarettes.
The Phillip Morris group,
which once was the parent company of Altria group, Phillip Morris International,
and Kraft Foods had annual combined turnover of $80 bn.
In the release, Altria said that part of the reason for the investment is
simply that the organization understands change is coming to the tobacco industry.