xad in A Sentence

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    Looking ahead, Sharma said that Xad plans to look at more of these.

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    Xad has not acquired those sensors, but it has picked up an extended license to use their data as part of the deal.

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    Xad's valuation is not being disclosed with this round, but CEO and founder Dipanshu Sharma told me in an interview that it's“definitely an up-round.”.

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    That's not to say that WeatherBug was a $42.5 million transaction- Xad is not releasing those terms, either, but Sharma told me it was more than this.

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    Xad predicates its service on the idea that push-based notifications are indeed intrusive, and that the most effective location-based advertising is the kind that comes to you because you are already open to seeing something.

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    The company had not disclosed its valuation in the past, either, but when it last raised money, a Series D of $50 million in 2014, Xad was valued at $250 million, according to one report.

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    Led by Eminence Capital and joined by W Capital, IVP and Emergence Capital(plus a large tech company that only wants to release its name tomorrow, we have been told), the investment comes at a time when Xad is already profitable.

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    Xad, thead network that servesyou ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience and data set.

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    Xad, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience and data set.

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    And the bigger strategy behind this, he said, is to help Xad remain an independent player even as the likes of Facebook and Google ramp up with more location functionality in their own platforms and advertising, and many others continue their wider consolidation in the wider world of adtech.

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    Xad works by using GPS signals within apps, server integrations and location requests if you have them turned on, but no Wi-FI(“we don't touch WiFi”) and then, when you are in a particular location, and you open an add-based app or web page, Xad- which has negotiated placement in various mobile ad networks- will serve you an ad relevant to that location.

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