The resulting article went viral and Woolverton's sweet little concoction took off.
Eventually, Woolverton found his sweet spot with flavors like Vanilla Bean
and Lemon Cake.
After Purdom left the film, screenwriter Linda Woolverton was hired to rewrite the script.
Woolverton says fans are loving Peanut Butter Cup,
and he personally advocates for Birthday Cake or Oatmeal Cookie.
According to screenwriter Linda Woolverton, as part of her imperfection,
it was important that not every hair be in place on Belle.
It's so popular that it can be hard to find in stores, which,
says Woolverton, often don't have the warehouse space to meet demand.
In 2011, when Justin Woolverton began experimenting with a dessert of frozen Greek
yogurt blended with fruit, he wasn't trying to start a business- much less one that would draw in revenue of $49 million in 2016, up almost 21,000 percent over a three-year period.