Wilsdorf was said to want his watch brand's
name to be easily pronounceable in any language.
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4
Wilsdorf wanted his watches to bear a name that was short,
easy to say and remember in any language, and which looked good on the watch.
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5
Wilsdorf‘wanted his watches to bear a name that was short,
easy to say and remember in any language, and which looked good on watch movements and dials.'.