tversky in A Sentence

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    One of the marketing tricks is the use of the psychological bias known as the‘representativeness heuristic'(coined by Dr. Amos Tversky and Dr. Daniel Kahneman).

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    It is worth remembering that much of the pioneering work of Daniel Kahneman and Amos Tversky- on which Behavioural Insights are based- focused on situations when people's reasoning did not“work”.

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    Research on loss aversion shows that we are biased to keep things we have even when we would make no effort to acquire them if we didn't already have them(Kahneman & Tversky, 1986).

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    The psychologists Daniel Kahnerman and Amos Tversky have shown when humans estimate the likelihood or frequency of an event, we make that judgment based not on how often the event has actually occurred, but on how vivid the past examples are.

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    Overweighting Losses: In a seminal study on behavioral economics that outlined Prospect Theory, Daniel Kahneman and Amos Tversky demonstrated what many of us who have had a tough weekend in Vegas know to be true- losses tend to loom larger in our minds than gains.

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