The first design he looked at was the“Swoosh”, he then passed it up and looked at the rest,
than came back to it and said the words every designer longs to hear,“I don't love it, but I think it will grow on me.”.
A few years later, he hired her to make a logo similar to the Adidas logo and that conveyed“motion.” 17.5 hours of work later(over the course of about three weeks), one of her many doodles she presented to Knight
was the accented check-mark that is the Nike“Swoosh”.