By the summer of 1964, the girls had released several singles, but with only marginal success,
earning them the moniker“the no-hit Supremes” at Motown.
Not wanting to mess with success,
Motown head honcho Berry Gordy wanted the Holland-Dozier-Holland follow-up to the Supremes' first number one hit“Where
Did Our Love Go?” to stick with the same formula?
The song also earned the Supremes their first, and as it turned out only,
number one single in the United Kingdom when it went to number one in the UK on November 18, 1964.