Skyfall was part of year-long celebrations of the 50th
anniversary of Dr. No and the Bond film series.
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Though Heineken was rumored to have spent $45
million for placement in the James Bond film Skyfall, that doesn't mean the production made $45 million off the deal.
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In 2012, the same year Skyfall came out,
Daniel Craig and the Queen of England acted in a skit that became part of the opening ceremony for the Olympics.