Now we're dealing with
tens of thousands of gigs for individual companies," Seidman says.
Although written in the context of business, Seidman's sentiments apply outside the workplace too.
Seidman's experience illustrates the value of the pre-launch period
for drumming up support from customers and investors.
Seidman and company figured early on
that the best customers would be local business sites and mapping companies--staples in the online business world.
Once Seidman convinced a potential client of the merits of Gigwalk's business model,
the company would run a small test of 30 to 50 gigs.
So Seidman refined the terms of the MenuPages gig,
requiring Gigwalkers to use the iPhone 4--then Apple's newest model--to photograph the rest of the menus.
When Ariel Seidman left Yahoo last year to start
his own tech company with two former co-workers, he knew that success out of the gate would hinge on having some big-name customers already lined up.
Elie Seidman, CEO of Tinder said“Every day, millions of
our members trust us to introduce them to new people, and we're dedicated to building innovative safety features powered by best-in-class technology that meet the needs of today's daters.”.