This allows you to Retarget users who have seen
or clicked your ads through other ad platforms.
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4
You can Retarget them across all the websites and platforms that are a part
of Facebook's advertising network including Instagram, Instant Articles, and a large number of websites.
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If someone visits your website and shows interest in a product by visiting the product page,
you can Retarget that person based on that behavior
and show them an ad for the product they were interested in.