Social research in the digital age will involve both Readymades and Custommades.
Therefore, social research in the digital age will involve both Readymades and custommades;
Therefore, I expect that social
research in the digital age will involve both Readymades and custommades;
This blending of Readymades and custommades is a pattern that you will see throughout this book;
He would add signatures and titles to some,
converting them into artwork that he called"readymade aided" or"rectified Readymades.
Marcel Duchamp is best known for his Readymades, such as Fountain, where he took ordinary objects
and repurposed them as art.
Researchers who want to use only Readymades are going to struggle because there are not
many beautiful Readymades in the world.
Researchers who only want to use
Readymades are going to struggle because there are not many beautiful Readymades in the world.
This contrast also captures a difference between data scientists,
who tend to work with Readymades, and social scientists, who tend to work with Custommades.
During this time Duchamp began exhibiting"Readymades"(everyday objects found or purchased and declared art)
such as a bottle rack, and was active in the Society of Independent Artists.
However, just as most artists don't walk around looking for Readymades, most social researchers in the past have not
walked around looking for data that can be repurposed.
Thus, researchers
sticking to this pure style are either going to sacrifice quality by using ugly Readymades, or they are going to spend lots of time
looking for the perfect urinal.