In what Qualtrics calls the“era of immediacy,” we now operate in real-time
and expect everything instantly.
World Economic Forum worked with Qualtrics to poll over 10000 from different parts of the world.
University researchers in the U.S. who use Qualtrics must undergo review by their institutions regarding
the protection of study participants.
For example, JetBlue, another Qualtrics' customer, noticed that
their NPS score at a Philadelphia airport was very low for an early morning flight.
A Qualtrics poll in December 2016 showed that over half
of all Republicans believe that Trump won the popular vote, as do 24 percent of independents and 7 percent of Democrats.
According to one New York Times report,
Facebook users opted in to complete a personality test using Qualtrics, software widely adopted by social science
researchers to gather legitimate data in a convenient online manner.
Those review panels require that each Qualtrics survey begins with a statement of the rights of the participants,
including confidentiality, anonymity(in most cases), the right to withdraw, risks and benefits, and a clear statement of what the participant can expect to have happen with the data.