Available mostly during the Christmas season and sold in front of churches along with bibingka,
Puto bumbong is a purple yam-flavored Puto.
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Richard Bauman writes: Homo sum:
humani nihil a me alienum Puto., I am a human being:
and I deem nothing pertaining to humanity is foreign to me.
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The effect was first described by academics Joel Huber,
John Payne and Christopher Puto in a paper presented to a conference in 1981(and later
published in the Journal of Consumer Research in 1982).