Both Pinners and businesses bring content to Pinterest.
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Of Pinners utilize Pinterest for planning their purchases.
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Of Pinners have used Pinterest to plan a future purchase.
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Age wise, 67% of Pinners are under the age of 40
and 54% the Pinners are women aged 34-55;
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According to Pinterest researchers, more and more Pinners are searching for ways to bring self-care rituals into
their own homes to create a Zen-like environment without having to step foot in a spa.