miniso in A Sentence

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    But that's not it for Miniso in India.

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    That explains Miniso's attempt to achieve scale quickly.”.

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    We're standing inside a Miniso store, the pseudo-Japanese low-cost variety retail brand that's mushrooming all over India.

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    Miniso has only four stores in Japan but more than 1,100 in China, as confirmed by Liu.

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    Miniso is modelled on the concept of dollar stores, a market that has largely remained untapped in India.

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    Multiple news reports, including one on the official website of Miniso says that it is based in Guangzhou.

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    Miniso identifies itself as a Japanese designer brand, with two co-founders- Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofo.

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    Despite claiming to be a Japanese brand, it is an open secret that Miniso, in fact, is a Chinese company.

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    Going by the company's claim of Rs 700 crore, Miniso would have had to earn Rs 679 crore( $96.2 million) in the five months till August 2018.

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    According to the RoC filings of Miniso's India entity, sourced from Tofler, the company made Rs 21 crore($2.9 million) in revenue between 22 June 2017(incorporation date) and 31 March 2018.

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    The plan is to“make Miniso a successful convenience store in India,” said Liu, adding that India has already become one of Miniso's top five markets by earning Rs 700 crore in just one year.

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    Miniso may have competition in India in chains like Market99 and Muji or category leaders, but the company is gaining a foothold in India on the back of pricing and its pace of expansion.

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