Morris Michtom, a shopkeeper, saw this cartoon
and wrote to Roosevelt asking him permission to call toy stuffed bears his wife had made for selling in his shop“Teddy Bears”.
Among the millions of Americans who read of the incident, and particularly among those who saw this cartoon, was a couple from Brooklyn, New York,
Morris and Rose Michtom.
In 1963 then president of Ideal Toy Company,
Benjamin Michtom, decided that for the 60th anniversary of the Teddy Bear,
it would be fun to take one of the first bears and have Teddy Roosevelt's daughter pose with it.