mcluhan in A Sentence

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    Marshall Mcluhan's tetrad of media effects.

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    Culture Is our Business Marshall Mcluhan.

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    In his 1970 book Culture Is our Business, Marshall Mcluhan examined American civilization through advertising.

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    That business failed when World War I broke out, and Mcluhan's father enlisted in the Canadian army.

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    When World War I broke out, the business failed, and Mcluhan's father enlisted in the Canadian army.

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    The theoretical concepts were proposed by Marshall Mcluhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

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    Mcluhan argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change.

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    Mcluhan claims that it is the speed of electronic media which allow us some action and reaction to global issues at the same rapid as face to face communication.

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    Mcluhan said:“The next medium, whatever it is- it may be the extension of consciousness- will include television as its content, not as its environment, and will transform television into an art form.”.

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    Just as intellectuals Daniel Boorstin, Marshall Mcluhan and Guy Debord were starting to level critiques against this media environment, Mad was doing the same- but in a way that was widely accessible, proudly idiotic and surprisingly sophisticated.

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