My experience
with soccer and supporter culture has been influential on me," Macheret said.
A lot of people didn't even know there is a
women's pro team right in their own backyard," Macheret said.
It's true that this is a'fake' soccer team but also a clothing brand,
technically speaking," said Macheret, co-founder of NBUFC.
Kaado and Macheret told Business News Daily that it takes equal parts communication,
partnerships, events and fostering a positive, welcoming environment.
New Brunswick has a famous basement music scene and, unfortunately, it can be hard for those
artists to find a place to play," said Macheret.
You could be forgiven for thinking the duo who founded the brand,
Jad Kaado and Dan Macheret, were preparing to launch a soccer team in the Hub City.
Kaado is a first-generation resident whose family emigrated from Lebanon, while Macheret's family came to the city from the Soviet Union,
so providing a welcoming atmosphere for immigrants and long-time residents alike is a huge responsibility for their brand, they said.