konga in A Sentence
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Black Friday 2016 Konga.
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For Yakata and Black Friday 2016, Konga offered discounts of up to 70 percent across all product categories.
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When people say‘you will be the next Amazon, next eBay' my general response is‘no' we will be Konga,” said Adekoya.
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Though smaller than Jumia in capital($78 million) and operating countries(Nigeria for now, with expansion plans) Konga also draws Amazon comparisons.
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To handle the increased Black Friday volume, both Konga and Jumia have been expanding their online, payments, and logistics capabilities since 2012, when both were founded in Nigeria.
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As for Konga's strategy to compete with Jumia's size and capital, Adekoya highlighted Konga's business model and execution, and his view that“for now” the e-commerce market in Nigeria and Africa is big enough for multiple players.
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Despite the country's well-known challenges, e-commerce startups such as Konga and Jumia have adopted Nigeria first growth strategies due to the country's dual distinctions as Africa's largest economy and most populous nation, with over 180 million people.
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