Called"The Trips Festival", it took place on January 21- 23, 1966, and was organized by Stewart Brand,
Ken Kesey, Owsley Stanley and others.
With Cassady at the wheel of a school bus named Further,
the Merry Pranksters traveled across the United States to celebrate the publication of Kesey's novel Sometimes a Great Notion
and to visit the 1964 World's Fair in New York City.