Most people pronounce it“gif” with a hard‘G', but Wilhite, who was honored with a Webby Lifetime Achievement award in 2013 for inventing the GIF format,
insists it is pronounced as“Jif.”.
However, a study by Consumers Union revealed that although the toxin was found in some butters- ironically, the highest in those butters fresh ground in health food stores-
the large brands had the lowest amounts(Skippy, Jif and Peter Pan).