Goldin says her goal wasn't just to“make a sunscreen,”
but to“create a new sunscreen experience, a healthy one that not only works but feels and smells amazing too.”.
If you want to explore(a) the spectacular scope of that market collapse and(b) how little it did to dampen our faith in the power of markets to steer society in the right direction,
I recommend my friend Ian Goldin's fantastic new BBC five-part radio
series on the financial crisis, After The Crash.