And Foodpanda is getting ready for it.
Foodpanda makes the process of food ordering fuss-free,
fast and fun.
Foodpanda now in 100 cities across India, becoming the country's largest.
Foodpanda targets to be in 100 cities by the end of November.
Grab and Gojek expanded so quickly that Foodpanda struggled to keep up.
It seems unlikely that Foodpanda would make another attempt at conquering the region's biggest market.
And in a convoluted way, it has ended up with the remnants of Foodpanda's Vietnam unit.
This mammoth potential market is the one that
trouble-ridden European food delivery firm Foodpanda wants to crack.
In order to navigate this landscape of opportunity, Foodpanda's second act will need to learn from past mistakes.
With this expansion, Foodpanda will now serve all major Tier II
and III cities and towns in the country.
The three big delivery platforms- Foodpanda, Grab, and Gojek- are all in the same boat in Southeast Asia.
Foodpanda is aiming to go from the“handful” of cloud
kitchens it operates now to 100 in the region in 2020.
Foodpanda currently claims to have over 60,000 restaurants on its platform,
with an aim to double this number by January 2019.
Currently, Foodpanda has more than 60,000+ restaurant partners on board across
the country and looks to double this number by January 2019.
For example, Foodpanda and Woowa's combined footprint across Southeast Asia now extends across most key markets, except
its most populous one, Indonesia.
Currently, Foodpanda has more than 60,000 plus restaurant partners on board across
the country and looks to double this number by January 2019.
Foodpanda had also announced its intent to on board
an additional 60,000 delivery partners on to its network by the end of October.
Ola had created a group company back in May, making Foodpanda, the India cab business
and the international operations subsidiaries of the group.
We are confident that our cutting edge technology and
unique local insights will make Foodpanda, India's largest and most preferred food experience platform.”.
The firm is also building an online food delivery business through Foodpanda's India business,
which it acquired from Germany-based Delivery Hero Group in December 2017.
Now Foodpanda will have to face-off against these two-
especially Grab, which is the only challenger in the area with a regional footprint comparable to Foodpanda.
But in Indonesia, where this mode of transportation is common, it allowed delivery platforms to expand fast and keep delivery costs low,
former Foodpanda employees told The Ken.
Customers can also order from many of the famed and renowned eateries and
food-joints around them in their respective cities which are now live on the Foodpanda app.
The country's online food delivery sector is firmly in the hands of a Gojek versus Grab duopoly and
remains a blind spot for Delivery Hero after Foodpanda ceased operations there in 2016.
Indonesia, the region's biggest market for food delivery, might well turn out to be the weak spot in Foodpanda's plans for a comeback-
the company no longer has a foothold in the market since its troubles in 2016.