As psychologist B.J. Fogg, the father of persuasive design
and creator of the Stanford University Behavioral Design Lab, says,“Today, with social technologies a reality, the methods for motivating people through social acceptance or social rejection have blossomed.”.
Given that some(all?) of your income
comes from teaching software makers how to leverage BJ Fogg's discoveries on behavioral psychology for fun and profit, you
must surely be one of the least qualified people to define the moral guidelines around the subject of digital psychological manipulation.