fishkin in A Sentence

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Search Engine Land Fishkin.

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From the king of Whiteboard Friday, Rand Fishkin, the founder and former C.E. O.

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In comments to Search Engine Land, Fishkin noted that these results are still important to marketers.

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Having a solid breadth of basic knowledge alongside depth in a few areas(what Rand Fishkin calls a T-Shaped Marketer) will help you get further than if you try to be a jack-of-all-trades.

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Fishkin, who is taken very seriously on issues like this, drew a lot of discussion in the SEO community with this data, and for good reason- it's kind of scary, and it comes at a time when Google is facing antitrust scrutiny.

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