A pupil of Carlo Ceppi, the prolific Pietro Fenoglio built his success on the avowed liberty style
and his stylistic influence infect many other architects, fueling a growing and fruitful competition that made the Turin liberty season worthy of being remembered.
In addition to the tanneries and breweries designed by Fenoglio in the San Donato area, in the San Salvario district
in 1903 the new headquarters of the Porcheddu Company moved, so directly involved in the building ferment of these decades, it occupied a low building that was in progress Valentino 20, or in correspondence of the current FIAT headquarters of Corso Marconi, built in the mid-thirties of the twentieth century.