eyal in A Sentence

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    Axel invites Eyal to his father's birthday party.

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    2

    My name is Eyal Cohen, and I am a healer and a guru from Israel.

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    3

    Eyal:“Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user”.

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    4

    In his bestselling book, Eyal describes the four steps of the Hooked Model and provides case studies for how the tech companies use hooks to build products and services people love.

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    5

    Drawing explicitly on research showing that dopamine increases most dramatically when novel and unexpected circumstances arise(see above), Eyal insists that“[v]ariable schedules of reward are one of the most powerful tools that companies use to hook users”.

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    6

    Eyal argues that the goal, from a business perspective, is to utilize external triggers(e.g., advertisements) to naturally and progressively form internal triggers within users(e.g., the“instant” desire to eat a certain kind of food whenever hungry).

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    7

    As Nir Eyal emphasizes, convincing users to take specific actions that create ever-deeper connections with your app serves to“make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook”.

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