His company, Rahul Roy Productions, released its first movie,
entitled Elaan, on 25 November 2011 in Bihar.
Riya has appeared on several magazine covers, including Femina, Elaan, Man's World,
Gladrags, Savvy and Indian versions of Elle, Maxim and Cosmopolitan, as well as on the ramp of major fashion shows like Lakmé Fashion Week(2005-07) and Wills Fashion Week 2006-2007.