Google's head of search spam, Matt Cutts, announced new updates with Google's Penguin
and Panda algorithms and new link network targets in 2013.
In his newest Webmaster Help video,
Google's Distinguished Engineer Matt Cutts discusses what occurs to the move of PageRank when
Google crawls a web page and finds two hyperlinks on a web page pointing to the identical goal, however every makes use of distinctive anchor.
Google has clarified this a number of times now, with Googlers such as John Mueller,
Gary Illyes and even Matt Cutts clarifying the importance of links as a ranking signal,
while also often warning of the problems of focusing on just links as a marketing and SEO strategy.