The Checkoff funds market development,
soybean production and profitability research, issues analysis, communications and education.
But as I recently learned at LiveWell2013 event, hosted by the Beef Checkoff program, protein research from Dr. Heather
Leidy has shown that eating around 30 grams of protein at breakfast has such a powerful effect, you will voluntarily have a 200 calorie decrease in the evening meal.