Amul has been awarded the Guinness World
Record for the longest running advertising campaign.
Amul spurred India's White Revolution, which made
the country the world's top dairy producer.
Subsequently several delegations
of women milk producers from Afghanistan have visited Amul.
I am happy that Amul family is supporting Indian Olympic
Association from past sometime.”.
This is the untold story of Amul.
Amul's success had a huge impact on Indian Dairy Industry.
The Amul Girl went on to star in five decades(and counting) of well-loved billboards.
Earlier in only two instances, Amul had sponsored any cricket team in World Cup tournament.
According to the NDDB, it will be supplied back to farmers through institutions like Amul.
He said Amul is not only about milk processing, but an excellent model of empowerment.
Amul is also exporting its milk powders
and baby food to Afghanistan since last 2 decades.
Amul is not just a brand;
it is also a movement that represents farmers' economic freedom.
Earlier in only two instances, Amul has sponsored any cricket team in the World Cup tournament.
This is the third time that Amul is sponsoring a cricket team in the World Cup.
Operation Green will be beneficial for farmers just like the Amul model was successful in dairy".
Hence, the Amul girl advertising campaign is often
described as one of the best Indian advertising concepts.
GCMMF/Amul has been specifically directed to ensure
100% milk producers accounts to be opened by 30th December, 2016.
Amul in its press release names many persons and organizations for their support in
the campaign against RCEP.
We are thrilled to partner with Banas Dairy, who is the largest supplier of milk to Amul.”.
It may be noted that Amul had voiced its concerns on the proposed agreement since last several years.
Also with its three-tiered cooperative structure, Amul changed from traditional operations to a more cost-efficient and effective structure.
On the second or third day, Amul employees come and buy it from the farmers on per litre basis.
India is the largest producer of milk in the world and Amul is not only India's but Asia's largest milk brand.
If you want to run the Amul ice-cream scooping parlor and plan for its franchise,
then its investment is a little higher.
Amul has announced to sponsor Afghanistan team in upcoming World
Cup 2019 which will be held in England and Wales from May 30, 2019.
Let us think about what targets Amul can set for their own 75th anniversary and for 2022,
when India marks 75 years of freedom,".
Gradually, the poor farmers started to understand this model of Amul Company
and in this way many milk producing farmers started joining with the company.
In 2016, when the Food Safety and
Standards Association of India recognized the milk as a food item, Amul began mass producing camel milk chocolate.
Amul thanked the Ministry of Animal Husbandry,
Dairying and Fisheries and the Ministry of Agriculture and called them very highly supportive of the domestic milk producers.
Amul is the organization,
that initiated and successfully completed the White Revolution in India and made the country the leader in the world in milk production.